With 300m cars and trucks and 250m bicycles on European streets nowadays, rigidity concerning motorists and cyclists is at an all-time superior. Championing all types of mobility, Ford produced the WheelSwap virtual actuality experiment to help motorists to see a cyclist’s perspective and vice versa.
Far more than simply a information, this marketing campaign resulted in a very cultural & political milestone, as blanket coverage was promptly followed by serious, institutional alter.
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Staff members at Norwegian ice product maker Hennig-Olsen Is raced each other in an epic marketing campaign towards the South Pole. The Polar Race boosted work gratification, improved health and fitness and enhanced productiveness, reduced sickness absence markedly and experienced a Internet beneficial effect on the corporate’s base line. The venture made entrance pages and 22 headlines in national Norwegian media.
DSM is really a purpose led, functionality pushed firm that wants to make brighter lives for all. Element of the groundbreaking vision is Sustainable Employability: inspire employees to expand personally and professionally to improve their efficiency and overall health.
ESNS presented Lipa with the award during her keynote job interview for Eurosonic Noorderslag 2023 in Groningen, the Netherlands, at which she talked about the release of her sophomore album in the course of the pandemic, the thriving globe tour in aid of it, as well as Lipas’ Sunny Hill Competition from the Kosovo capital, Prishtina which was shortlisted with the European Competition Awards and which they hope will put the place over the cultural map, and raise much-required resources to develop the nation’s arts and cultural sector.
To stand for our 4 million every day attendees, we made a decision to comply with four different people we feed and manage in the course europe property awards of an essential day within their life.
Opel’s marketing campaign inspired women to pursue a occupation in a male-dominated workplace: vehicle sales. Related vacancies had been put for produced-up Life-style brand name Jade and Opel; similar articles, various layouts.
In britain, only a 3rd of plastics are recycled, the rest is illegally dumped, goes to landfill or incinerated. This was a kind of ‘extremely hard briefs’: to develop an initiative that could shift The controversy about plastics from speak with action.
«The Saviour» is usually a drink designed to deal with sexual harassment inside the nightlife field. The drink alone is absolutely nothing in excess of a elaborate glass of water, nonetheless it’s served using a Distinctive information.
Shell challenged acclaimed explorer Robert Swan & son Barney to accomplish the entire world’s to start with polar expedition making use of only renewable Electricity. We proved that if renewable Electrical power can function in Antarctica all through a 600-mile, 56-day expedition maintaining the explorers warm, dry & fed - it might get the job done almost everywhere.
World-wide marketing campaign to make an integrated, multi-phased campaign to build engagement inside the auction from the Rockefeller Collection, guaranteeing utmost focused publicity across eleven-thirty day period period of time.
Philips Dutch Masterjuices addressed the concern: would we notice if fruit and greens were being removed from our diet plan? Philips partnered Together with the Rijksmuseum to indicate legendary however lifes appear with out their fruit and veggies within a go that surprised guests.
In Norway, 4 out of 10 girls have knowledgeable sexually offensive hatred on the web. To engage thirteen to seventeen 12 months olds to take a stand against cyberbullying, we chose to carry the hateful words to existence – by painting them on to the pores and skin of a well-known YouTuber. Then we gave the teens a modify to erase the hatred and unfold the message.